Quiet Luxury 101: The Key Brands to Know

The idea of quiet luxury, spending the cash but passing on the flash when it comes to dressing, has taken over the fashion world in the last year. While this trend is blowing up amongst fashion guys and girls everywhere, it is nothing new. In fact, there are brands that have epitomized the idea of quiet luxury for decades and have cult-like followings amongst their clients. Take a look at five brands that are favorites for the quiet luxury crowd below:

(Thumbnail Photo: Benjamin Vnuk/Mr Porter)

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Brunello Cucinelli

Founded in 1978, Brunello Cucinelli is an Italian heritage brand built on the foundation of luxurious, dyed cashmere and has become a staple of quiet luxury in the fashion industry. Since its inception the Brunello has expanded greatly, now producing menswear, womenswear and kidswear across clothing, shoes and accessories. While the brand is synonymous with clean lines and classic cuts, they don’t come cheap. A cashmere sweater, the foundation of the house, costs an average of $3,000.

Kiton

Another Italian fashion house which epitomizes quiet luxury is Kiton. Founded by Ciro Paone over 50 years ago, exquisite menswear has been the focus of the brand for most of its history, although it started a womenswear line in 1995. Kiton is known for its tailored pieces and the brand is consistently listed as one of the best brands in the world for suiting. As such many of the world’s wealthiest people are clients – and they have to be since suits can range between $7,000 and $13,000.

Loro Piana

As you can see, many brands that represent the quiet luxury aesthetic are Italian, and this includes Loro Piana. The 100-year-old brand is also widely known for its cashmere pieces. Aside from its menswear, the brand also produces womenswear and kidswear in colors and styles that intentionally are not jarring in appearance. An addition to exceptional quality, Loro Piana is also known for its steep price tag, with a cashmere blazer costing an average of $5,000.

The Row

As the newest (and only American) brand on this list, The Row may not have as many years in the game as the other brands on the list, but its impact on the quiet luxury movement is no less impactful. The Row founders, Mary Kate and Ashley Olsen, themselves are the epitome of quiet luxury in their own appearance, so it’s no wonder this aesthetic undergirds The Row’s DNA. Aside from putting out great products, the famous twins also know how to charge – a simple button down shirt can cost you up to $1,500.

Zegna

The oldest (and fourth Italian) brand on this list is Zegna, founded in 1910. Like the other brands on this list, Zegna relies on the quality and craftsmanship of its pieces instead of the use of flashy logos and avant-garde silhouettes to entice customers. Specifically, Zegna is known as one of the best producers of fine fabrics in the fashion industry, which it uses to create its casual and tailored pieces. The brand is also known for its specialized leathers – Zegna’s leather goods tend to range between $1,000 and $2,000.